Montreux – Bernese Oberland – Railway | MOB Switzerland

1938

Otto Ernst

101.5×63.5

Printed in Switzerland by A. Trub & Cie Aarau
Printed Advertising Mater'

A- / B + 

An very popular poster of the Montreux – Bernese Oberland – Railway, which from 1905 connected Montreux on the shores of Lake Geneva via Château d’Oex and Gstaad with Zweisimmen in the Bernese Oberland – and thus additionally fuelled the emerging tourism in this region rich in magnificent panoramas.  

Karl Otto Ernst (1884-1967) designed a number of tourism posters between about 1925 and 1940, which with their narrative depiction of picturesque motifs correspond to today’s preferences just as well as the original posters by Martin Peikert. Trained as a lithographer at the Aarau printing house Trüb & Cie. from 1900, Ernst first came to posters around 1910 – during his second stay in Paris, where he came into contact with Théophile Steinlen and Eugène Grasset, two Swiss artists who enjoyed great success as poster designers in Paris at the turn of the century.